RTIC Coolers Reviews and Coupons

Since being founded in 2015, RTIC Coolers has been steadily growing. Presently, the brand is well-known for high-quality products available at reasonable prices. For the most part, the brand gains popularity through social media promotions and word of mouth.
RTIC coolers are sold in various models which can be broadly classified as hard, soft, dry, and backpack coolers. With an extensive product catalog, these coolers are designed to capture different needs and lifestyles. Using a direct to consumer retail model, these products are sold at considerably more affordable prices compared to its competitors. Instead of coursing its products through an accredited distributor network, RTIC coolers and other products are sold online through its official online store or via shopping platforms, such as Amazon.

Types and Styles Of RTIC Coolers

Different types of multipurpose lightweight coolers are marketed under the RTIC Cooler brand. These products aim to provide convenience as well as temperature retention. Here are the different design options available from this brand of coolers:

Hard RTIC Coolers

These coolers are perfect for camping or fishing trips. RTIC coolers are typically capable of providing storage for up to 24 cans of beverages with sufficient space left for pouring ice. Meanwhile, the heavy-duty stainless steel handle supports single-handed manipulation which promotes enhanced product portability.

Soft RTIC Coolers

These coolers are perfect for people on-the-go.RTIC Soft Coolers are manufactured using heavy-duty nylon shells. This material is tear-resistant and puncture-resistant. Thus, it is an ideal cooler for rigid outdoor use. Furthermore, RTIC’s soft coolers are constructed using StayDry material which makes it 100% waterproof.

RTIC Day Coolers

In terms of construction and material, the day and soft coolers are closely identical except for the handle design and size options The day cooler variant only has a satchel handle. On the other hand, the soft coolers are made available in larger sizes compared to day coolers.Judging by its compact engineering and handle design, day coolers are best suited for afternoon picnics or used as lunch bags.

RTIC Backpack Coolers

closely resemble soft coolers, with the exception of the carry on straps. The two shoulder straps of RTIC coolers make these ideal for hiking or trekking.

RTIC Cooler Sizes

Here are the different sizes, capacity, and dimension of each type of RTIC coolers:

Hard Coolers

  • 20 quarts

  • 45 quarts

  • 65 quarts

  • 110 quarts

  • 145 quarts

Soft Pack Coolers

  • 8 quarts

  • 20 quarts

  • 30 quarts

  • 40 quarts

What Makes RTIC Coolers Unique?

RTIC has earned a reputation for offering well-manufactured coolers made available at inexpensive price levels. Let us take a closer look at the RTIC Coolers’ key features, materials, and construction.

Key Features


This feature is incorporated in the hard cooler variants. It keeps the box sealed, which is what helps keep its inside cold and its exterior sweat-free. This T-latch is made from high-quality silicone that stays intact for many years in the future.

Molded Tie-down slots

RTIC continuously pursues design technologies that improve the portability and security of its hard coolers. These molded tie-down slots keep your RTIC cooler secure and in place during transport.

Non-slip Locks

Another fantastic thing about RTIC coolers is its non-slip locks. This added security mechanism does not easily unlock by accident. It keeps your cooler and its contents steady and in place right where you want it. These non-slip locks are equipped with a half-inch lip that makes it easy to open without using the handles.

Dry Ice Compatibility

This is a feature uniquely made available by RTIC Coolers that is not ordinarily derived from run-of-the-mill coolers. Luckily, because of this feature, an RTIC Cooler will be able to withstand the emissions, thus making it beneficial and convenient during camping.

Handle Choices

RTIC coolers offer different types of handle choices to match your intended use and preferred handling. Hard coolers have a sturdy rope handle while the soft pack, day, and backpack variants have a padded strap handle. This variety offered by RTIC makes people appreciate them even more.

Drainage System

This is specific for the hard cooler. It has a V-drain system that removes the last drop of residues from your hard cooler. This makes it easy to clean after usage.

Color Options

Another fantastic thing about RTIC is its wide array of color options per product type. This wide availability of design options makes it more likely for you to find your preferred color or pattern.

Bear Resistance

The RTIC hard coolers are virtually indestructible due to its roto-mold construction. Moreover, even though it drops or hits a hard surface, it does not easily dent, so your investment is sure to last for a long time.


Although accessories entail additional costs, you can opt to buy interior organizers such as dividers and baskets at affordable prices. You can also add reusable ice packs to maximize your RTIC coolers even more.


Here are the notable materials found in the RTIC coolers:

Closed-cell Insulation

Closed-cell insulation prevents moisture and air from coming inside the interior. This helps keep the interior stay cold and keep its content fresh for a more extended period.

Waterproof zippers

Another material notable with the day, backpack, and soft pack coolers are their waterproof zippers. This also helps keep the cold in and secure the content of each cooler.

StayDry material

RTIC utilizes a StayDry material in all of its coolers. This means that they are 100% waterproof. Water cannot come in or out unless the cooler is opened. This is great if you are traveling through wet areas such as lakes or ponds because the contents of your cooler are kept dry and clean.

Antimicrobial Liner

Most areas inside the cooler can be a breeding ground for bacterias. This is a significant issue in the past with cooler models. As a result, RTIC answers it by using an antimicrobial liner in its day, backpack, and soft pack cooler variants.

Nylon Shell

For the day, backpack, and soft pack variants, the nylon shell renders RTIC Coolers a waterproof and puncture-resistant structure. This makes these coolers perfect for rigid outdoor use. Now you can worry less about damaging your cooler even when you set it on an uneven surface or rocky ground.

Rope Handles

RTIC hard coolers come with heavy-duty rope handles that can withstand the weight of the cooler and its contents. The rope handle is also textured, which promotes better handling and a more comfortable grip. This makes it easy to carry and move around.

Major RTIC Models

Here are brief reviews of popular RTIC cooler models that are worth checking out:

RTIC Hard Cooler (45 qt.)

This is one of the most sought-after RTIC hard coolers because it’s virtually indestructible. It’s perfect for camping and fishing adventures with your family or crew.
This cooler has a 45 quarts capacity, allowing it to accommodate up to 35 cans of beverage and 40 lbs. of ice which makes it ideal for use on long trips. Its cooling capacity can last up to 10 days, which is why many customers refer to this chest as a portable freezer.

Key Features

  1. 10 days of ice insulation

  2. Heavy Duty Rubber T- Latches

  3. Bear Resistant

  4. Roto-molded Construction

  5. Traction Lid

  6. Heavy-Duty Rope Handles

  7. Rapid V-Drain System

  8. Molded Tie Down Slots


  1. Can retain ice for a long time (up to 7 days)

  2. Ideal for bringing a lot of stuff for outdoor adventures

  3. Quite durable and resistant to weather

  4. Rotomolded for added durability and safety


  1. A bit heavy

  2. Can have a minimal water leak

RTIC Soft Pack (20 qt.)

This portable cooling pack comes in ten color variants, which you can mix and match to your mood and personality. Its 20 qt. capacity can hold up to 20 cans of beverages with enough space for ice. This is what makes it perfect for mid-day picnics with an intimate company.
Key Feature

  1. StayDry Material

  2. Heavy-duty Nylon Shell

  3. Closed-Cell Insulation

  4. Waterproof Zipper

  5. Antimicrobial Liner

  6. Easy Access Lid

  7. No Sweat Exterior


  1. Very portable thanks to its bag-like design

  2. Resistant to mold and leaks

  3. Can retain ice for up to 3 days

  4. Features a very thick insulation

  5. Heavy-duty construction


  1. Limited to only 20 cans

  2. Not meant for long-term trips

RTIC Day Cooler (28 qt.)

This is the most versatile size option for the day cooler models of RTIC. It can hold up to 28 cans of beverage which is considerably spacious for most uses. The RTIC Day Cooler is also manufactured using StayDry technology that prevents it from sweating, so you do not need to deal with a wet mess.

Key Features:

  1. Polyester heavy-duty handle

  2. Zip-top Enclosure

  3. Built-in freezable gel packs

  4. Foldable storage

  5. Antimicrobial liner


  1. Lightweight construction

  2. Comes with a well-insulated interior

  3. Made of heavy-duty polyester


  1. Its storage space is fairly limited

  2. Can only maintain coldness for up to 24 hours

RTIC Backpack Cooler

This is one of the most underrated models of RTIC. It offers a hands-free solution with its backpack design, making it more comfortable and more convenient to carry around. Its construction and design are similar to the day and soft pack coolers, bearing the same zipper-top and insulation.
Key Feature:

  1. Plenty of room to store what you need to keep cool for up to 24 hours.

  2. Built in adjustable padded shoulder straps for extra comfort.

  3. Large zip-top lid allows for easy access.

  4. Front storage pocket doubles as a pop-out drink holder.

  5. Integrated mesh side pockets make it easy to store large water bottles.


  1. 100% waterproof construction

  2. Compact and lightweight build

  3. Allows quick access to your essentials

  4. Can hold up to 30 cans


  1. Can be a bit bulky at times

RTIC 20 Cooler

If you’re looking for a simple and budget-friendly cooler alternative, then this RTIC 20 cooler is everything you could ever wish for. Despite its affordable price, it certainly features good cooling performance which makes it perfect for various activities like camping, fishing, and hunting. Also, it’s exceptionally lightweight, thereby allowing you to carry it with ease.
Key Feature:

  1. Budget-friendly

  2. Lightweight

  3. Rotomolded construction

  4. Impact-resistant


  1. Features an excellent locking system

  2. Comes with a commercial-grade insulation

  3. Compact and portable


  1. Limited storage space

RTIC coolers Products FAQ

Q: How long can I expect my ice to remain inside one of the RTIC coolers?
A: This would depend on which type of cooler you choose. If you’re considering a hard-sided cooler, that is the typical
rotomolded cooler with a box shape, then you can expect your ice to last for up to 10 days under ideal conditions. Of course, if you expose your cooler to hotter temperatures, then you can’t expect it to last.
Q: What do you mean by a rotomolded cooler?
A: A rotomolded cooler is designed to retain ice for longer periods. The reason why they’re called as such is that they’re made of a material known as rotationally molded plastic. Due to that, each part of the cooler is made using a thick wall that can ensure excellent insulation.
Q: Is it possible to place dry ice inside an RTIC cooler?
A: According to the manufacturer, their coolers are dry-ice compatible. Therefore, storing dry ice inside shouldn’t be a problem at all.
Q: Why are RTIC coolers way cheaper than other brands?
A: This is because the brand itself is direct to consumer retailer. Moreover, they promote their products using word of mouth compared to other brands that pay for advertising and other marketing tactics to promote their products.

Contacting RTIC coolers

If you need to contact Pure Spectrum, you have a few options:
Customer Service & Order Inquiries

Sales & Product Inquiries

RTIC Flagship Retail Store
20510 Hempstead Hwy, Suite 100
Houston, Texas 77065

Social Media






  • RTIC Coolers Reviews and Coupons

    Since being founded in 2015, RTIC Coolers has been steadily growing. RTIC coolers are sold in various models which can be broadly classified as hard, soft, dry, and backpack coolers. With an extensive product catalog, these coolers are designed to capture different needs and lifestyles.

  • The Best VPN Services for 2021

    Whether you're working from home or just want to keep your online life private, a virtual private network is key to protecting your information. But with more people than ever now working remotely, demand for VPN services has been booming, and new providers are continually hopping into the marketplace. That can make it difficult to sort through the options to find the best VPN service to meet your needs.

  • The Best coolers of 2021

    Whether you’re headed to the beach, tailgating before your favorite sporting event, or camping in the wild, keeping your food and drinks cold is absolutely key. Thankfully, the market is packed with high-quality coolers that excel at everything from solo day trips to week-long adventures. If you want frosty drinks on hand for outdoor gatherings, you'll need a reliable cooler to hold the cold. Here are our top picks.

  • Best Home Security Cameras of 2021

    With so much uncertainty, the safety of your home and family is paramount. But protecting them shouldn't be difficult. A security camera system is a good choice to offer you and your loved ones some peace of mind. Stay connected at home, even when you're not there. Home security cameras let you look in on your home, kids, pets or other loved ones from anywhere using your mobile device.

  • YETI Cooler Reviews & Coupons

    Yeti specializes in high-performance coolers, drinkware, and other outdoor accessories.Yeti products are featured in prominent publications including Business Insider, Fast Company, Men’s Health, Gear Junkie, and the New York Times. The brand also has an impressive following of 1.5 million people. This Yeti cooler review provides an overview of their top-selling products to help you decide if these goods are worth a travel mug, water bottle, or cooler upgrade.

  • uses cookies to ensure that we give you the best experience on our site. If you continue, assumes that you consent to our Cookie Policy.